Our partners

Our business development & strategic consultancy partners

AWC works with professional businesses and organisations which complement and enhance the services we provide helping us to deliver maximum value to our clients.

We are particularly keen to work with relevant Government funded organisations. The key reasons for this include their objectivity and their ability to maximise our clients' return on investment through often providing free guidance, grant funding, access to finance and other subsidised services. 


GrowthAccelerator is funded by BIS and delivered by a partnership between Grant Thornton, Pera, Oxford Innovation and Winning Pitch. It helps eligible businesses develop through tailored and subsidised coaching and growth focused services. Each business is allocated a dedicated Growth Manager to clarify its development needs and a Growth Coach to help it achieve them. 

It also provides up to £2k of matched training funding for each member of your senior team.

Alan Ward is a registered and approved Growth Coach and can utilise their services to complement existing AWC business development resources to help eligible clients flourish. Please contact us if you need more information or visit GrowthAccelerator.



Funded by the Department for Business, Innovation and Skills (BIS), MAS helps manufacturers and other businesses based in England to improve and grow.

It offers practical assistance with issues including streamlining processes, reducing waste and becoming more efficient as well as grants for specific projects, including market research, product development and manufacture.

AWC has worked with MAS in various capacities over the past three years and has helped to deliver several successful projects.

For further information or to discuss how AWC and MAS can help you, please contact us or MAS.


UKIPO is the official government body responsible for granting intellectual property (IP) rights in the United Kingdom, including patents, trade marks, and copyright.

The IPO provides advice on all matters connected with intellectual property, together with a variety of relevant business tools.

It also publishes a range of helpful guides and literature covering all aspects and types of IP.

Alan Ward has worked with the IPO for a number of years now in various capacities, and they regularly invite him to participate in events.

For further information please contact us or visit IPO


Part of the British Library in Kings Cross, London, the Business & IP Centre (B&IPC) was launched in 2006 with the aim of supporting businesses, entrepreneurs and inventors across a range of industries.

The B&IPC’s dedicated team provides objective and practical advice and support to growing businesses of all kinds.

The centre also offers a range of resources, from industry guides and publications to events and workshops focused on helping SMEs develop and grow. Alan Ward has worked closely with the B&IPC for some time and we can highly recommend the centres services.

Visit B&IPC to find out more.



The Business Mentors provide considered, professional and practical mentoring, coaching, training and business advice services to help organisations achieve their business goals.  

The team's core focus is pre and newly formed Start-ups, entrepreneurs, Social Enterprise and rapidly expanding SME's that either don’t have the know how, confidence, experience or resource to grow effectively and efficiently.

All members of the Team have held senior positions in large blue chip organisations across a wide range of sectors and have ‘walked the walk’ together with having run their own businesses.

For information contact us or visit Business Mentors to find out more.



The Association of Business Mentors (ABM) is the independent, not-for-profit professional body for professional and experienced Enterprise and Business Mentors.

Their purpose is to inspire and champion excellence in Business Mentoring.  

They also seek to advance awareness and standards in the business mentoring profession building a supportive, thriving business community along the way and to make a sustainable difference to mentors and the organisations and people that they help.

AWC is proud to be a member of the ABM and should you wish to find out more contact us or visit the Association of Business Mentors.



Reading Rotary has served Reading for over 90 years.

It's 50 or so professional members are committed to helping the local community giving generously of their time on a voluntary basis and contributing to worthwhile causes.

The Club's work and impact is often underestimated but they undertake a wide range of invaluable projects in four main areas:

  • Community Service 
  • Youth Opportunities 
  • International 
  • Foundation 

Should you be interested in becoming a member or learning more please contact us or visit Reading Rotary.