About us

Alan Ward Consulting | Business development & strategy consultancy

As a small or medium-sized business, we understand you have limited resources in terms of people, time and money.

That’s why we provide professional, reliable, flexible and cost-effective business development services that you can tap into whenever you need them.

We’ll work with you to clarify your needs then address them through projects tailored to meet your needs, with defined parameters and the promise of tangible results.


In smaller organisations its difficult to have all the expertise you need in-house, particularly when you encounter new situations or come up against issues for the first time.

Having worked at a senior level for organisations from corporates to startups and manufacturers to schools, Alan Ward has a broad yet in-depth understanding of the complexities involved in running a business. He brings a multi-discipline skillset and a practical approach to any challenge. We can also call on a wide network of trusted professionals.




We always work closely and collaboratively with our clients.

First we'll get an understanding of your business as a whole, including your management approach, culture, ambitions and strategy. 

We’ll then work with you to establish and define the objectives, scope, milestones and timescales of the task at hand. We’ll also agree how we're going to work – remotely and independently, in-house with you and your team or a mix of both – and the level of reporting required.


We know requirements can change over time, so we break our projects down into stages, each with defined deliverables and costs. You are free to walk away at the end of any stage.

Even if we don’t complete all the stages we originally mapped out, we will always ensure we tie up loose ends and leave you with a full understanding of the current position. 

For us it’s important that our clients see us as an investment, not a cost. If we don't think we'll be able to offer you real value we'll say so.


Based in Reading, Berkshire, we support clients throughout the South including London, the Home Counties and south coast.